The Future of Spot Advertising
For SMB's and Non-Profits online collaboration and creation will be thier best bet if they want to see a return on thier investment. Spending thosands of dollars for multi media is not cost effective. The real cost of multi media productions is the creative process, Getting everyone on the same page with a complete understanding of what the client wants. This is where the client must be willing to participate. Choosing the stock video, audio and photos which convey thier message. Story boarding the idea. Providing branding material. This active participation cut the cost of the final production in half.
